Gaelic4Mothers: Shave or Dye
In February 2010, Today FM launched Shave or Dye – our first ever station charity drive in aid of the Irish Cancer Society. The campaign saw our presenters shaving and dying their hair and in turn asking listeners to do the same. The response was phenomenal, as people across the length and breadth of the country raised more than €800,000 for the Irish Cancer Society and we’re getting ready to do it all again!
